100% independent. Not affiliated with, or paid by, any camp, agency or visa sponsor — and the guides below are free.
A football coach with a ball on an American pitch at golden hour, floodlights and bleachers behind

Independent · no camp affiliations · no commission

Three American camps said yes. I never got on the plane.

The honest guide to coaching football in the USA. I'm not tied to any camp or agency and I earn nothing from which one you pick — so I can lay out all of it, straight, and let you decide.

Get the guide — £14Instant download · PDF + ePub
Read my story ↓

The short version of how I know

In 2000 I was nineteen, from Cumbria, and I found out this was even a thing from a classified ad in the back of The Sun. I filled the forms in on paper, travelled up to Newcastle for a face-to-face interview, and a while later a letter arrived offering me not one placement but three: New York, Los Angeles and Hawaii. Then my daughter was born, eight days before my flight, and I chose the delivery room over the departure lounge — no regrets, ever.

Twenty-five years on I still have the whole map of how it works — and, this is the point, no stake in which camp you choose and no agency paying me a penny. I'm on my own, and this book is the honest map I needed then. It exists so you actually go.

Get the guide — £14Instant download · PDF + ePub

The America you could wake up in

Five kinds of summer, one flight away. Where you actually land depends on your placement — but this is the map you're playing for. Swipe →

The New York City skyline at golden hour

The Northeast

Lakeside camps, and New York City on your weekends off.

Miami Beach, Florida — turquoise sea and white sand

The Beaches

The California coast and Florida sun.

The Gateway Arch, St Louis

The Midwest

Big skies, small towns and proper summer heat.

Texas

The South & Texas

Where the game is growing fastest.

Yosemite Valley, California — El Capitan and Half Dome

The Mountains

Yosemite and the national parks, for your 30 days off after camp.


How it works

From your sofa to an American touchline, in four honest steps.

Planning the trip — checklist, passport and map on a desk1

Plan it properly

Start in the autumn, get your DBS and paperwork moving early, and apply before the best camps fill.

A coach arriving at a sunny American training field2

Get picked, then fly out

Win over a camp director, sort your J-1 visa, and land in America up to 30 days before camp starts.

A coach with a bag of footballs at a lakeside summer camp3

Coach your summer

Live on camp or tour town to town, coach football all summer, and earn your stipend.

Friends watching the sunset over an American city skyline4

See America

Use your 30 days after camp to travel the country — with the friends you'll have made along the way.


Every other guide is written by someone selling you a placement

Camp America, Challenger, AmeriCamp, Camp Leaders — they all publish helpful-looking pages. But every word exists to get you to apply through them. Their cost pages show the sticker price, not the real one. Nobody who makes money placing you can write this. I can, because I don't.


The questions you're already Googling

What does it really cost?

The honest number isn't the fee on the homepage — it's roughly double it once the visa fees and a brand-new 2026 charge are in. The book does the full sum, line by line.

Do you get paid?

Yes — a fixed summer stipend, not an hourly wage — but what lands in your account is well below the figure in the advert, and the book shows you exactly why.

How old do you have to be?

Eighteen for the coaching route — and no, you don't have to be a university student. That's a different visa people mix it up with.

What visa do I need?

The J-1, Camp Counselor category. It's a to-do list, not a wall — and there's a new fee in 2026 that isn't on the brochures yet.

Is it actually worth it?

Honestly: brilliant and hard, and you won't come home rich. Whether that's worth it is the one question only an impartial book can answer straight.


What's inside

  1. 1 Introduction: Hawaii, and the Flight I Never Took
  2. 2 Does This Still Happen?
  3. 3 The Programmes, Honestly Compared
  4. 4 What It Really Costs (and What You Really Earn)
  5. 5 How to Actually Get Picked
  6. 6 The Visa, Demystified
  7. 7 Life on Camp: The Good Weeks and the Hard Weeks
  8. 8 After Camp: Making the Most of Your Time in America
  9. 9 Your Action Plan
  10. 10 Closing: Go Do What I Didn't

Why you can trust it


One-off price · no subscription

£14

Instant download. PDF and ePub. Read it tonight, start your application this week.

Get the guide — £14Instant download · PDF + ePub

Prices and figures in the book are for 2026 — always check the programme's current site before you pay.